Anything to make a buck for some folks. A study commissioned by the folks at StrongMail Systems found that some marketing managers would be willing to dish out private customer data in order to bump up sales.
From the Financial Times:
The research – which was commissioned by StrongMail Systems, an e-mail security company – comes after the privacy watchdog warned of receiving an alarming number of reports of data security breaches in the private sector.
The survey, which covered 900 data security and marketing professionals, found that 7 per cent of marketing managers would disclose customers’ sexual orientation, 14 per cent their involvement in political activism, and 19 per cent their credit card details.
Some managers said they would also disclose data about ethnicity and religious beliefs.
The research found that marketing managers never reported data losses or thefts to customers in 90 per cent of cases, as they thought they were not required to do so.
So, are you keeping tabs on your marketing folks?
🙂
Lets not forget here Strongmail comissioned this report. StrongMail’s entire business is predicated on defeating outsourced Email Service Providers.
The numbers are obviously scewed here to look alarming.
This sounds like a desperate move on StrongMail’s part to create fear. I just can’t see it any other way.
My buddy has used Strongmail’s MTA and its a Piece of CRAP!!! He felt he was oversold on the capabilities. $80,000 dollars later he’s back where he started with his email programs