In these troubled economic times I find salespeople and PR firms pitching opts and spins with a new urgency and a borderline desperation. I’ve seen a marked uptick in the Coke vs. Pepsi nonsense of why $VENDOR_A vendor thinks their product is better than $VENDOR_B.
But, then there are the one’s that just make me smile. What better way to completely screw your competition than to slash your prices (or at least renewal licensing) by 50%.
A novel approach that will certainly win over a lunch and a pen.
From Network World:
Tough times could be driving increased competition in enterprise software with the news that BigFix is to undercut its rivals’ patch management renewal licensing by up to 50 percent.
The deal appears to be catch-free beyond the need for customers to license BigFix’s Patch Management software for a three-year period, and to use it to replace only those seats actually included in any current agreement. What this probably means is that rivals will privately have to match or better the cut when renewal time comes around, leading to further falls in per-seat overheads.
Congrats to BigFix for throwing down the gauntlet.
BigFix’s patch management promotion runs until 30 June this year, and is open to all North American and EU customers using a rival product.
